Unlocking AI for Marketing in Manufacturing
OneMagnify’s keynote presentation at Manufacturing LIVE is designed to help manufacturing organizations create optimal customer experiences through AI.
Manufacturing organizations have long been at the forefront of AI use in operations, product development, and supply chain efforts. However, B2B organizations are historically behind their B2C counterparts in marketing and CX initiatives. This session will show you how to incorporate AI into a marketing strategy to enhance your ability to connect with customers.
Jonathan Prantner, Chief Analytics Officer at OneMagnify, will review common types of AI used in manufacturing and how to apply those to marketing initiatives. Including several real-world use cases, we’ll cover topics like machine learning, computer vision, AI-enhanced Voice of Customer (VoC), and generative AI.
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