OneMagnify and CX Today teamed up to develop this article on the AI, CRM, and data advancements happening at Salesforce.

Today, the Salesforce suite is evolving faster than ever, thanks to the rise of generative AI, large language models, and increasingly unique and demanding customer needs. Learn what Salesforce is doing to stay on top in this changing landscape, what’s next in the industry giant’s masterplan, and how business leaders can take full advantage of the Salesforce suite.

“We commonly see organizations struggle to implement Salesforce when they fail to align internally and break down data silos as the foundational step to their digital transformation. Defining the solution with the end in mind while allowing for quick, focused wins is a great strategy to achieve the long-term organizational buy-in needed for implementation success,” states Adam MacDonald, Salesforce Solution Engineer at OneMagnify.