To explore the challenges (and advantages) of digital transformation, CMSWire spoke to senior leaders at OneMagnify. The team shared their insights on where they see digital transformation headed and what it will take for organizations to build successful customer experiences in the future.

Digital transformation — the integration of technologies and the infusion of data into business models, processes, and strategies to enhance productivity and efficiency — is essential for creating exceptional customer experiences.

With advancements in technology, particularly AI, the potential to understand customers and deliver personalized experiences has significantly increased, making digital transformation more urgent than ever. Organizations recognize that they must evolve to stay competitive. In fact, according to CMSWire, 81% of companies now consider delivering quality digital customer experiences to be essential or a top priority.

However, digital transformation is a complicated, ongoing pursuit. Many challenges stand in the way of this journey, including data management issues and legacy systems as well as organizational silos and skills gaps. Having a partner that can help build organizational bridges and accelerate technology innovation can keep organizations on the path to building excellent customer experiences, even as customer expectations grow increasingly complex.