Comprehensive, accurate data is the foundation of effective decision-making and strategy development. We employ sophisticated techniques to identify and correct inaccuracies, inconsistencies, and redundancies in your data sets.
Our data hygiene process not only cleans your data but also enriches it by augmenting it with additional attributes, delivering more accurate customer records for analytics and business intelligence purposes.
This meticulous approach to data quality empowers you to utilize your data with confidence, making informed decisions that drive growth and efficiency.
Accurate, complete customer records for better business insights.
With cleansed and augmented data at your fingertips, your team will benefit from enhanced analytics, more targeted marketing strategies, and improved customer insights.
This process not only improves the immediate usability of the data but also lays the groundwork for more sophisticated data activation strategies, including predictive modeling and personalized customer experiences.
Challenge
A large automotive aftermarket parts provider managing 5,000 company-operated and 1,400 independently owned stores, serving both retail and commercial markets, needed to:
- Drive more B2B revenue
- Decrease marketing costs
- Increase store traffic
To do this, the client needed to establish a single, complete, actionable, and flexible decision-making environment to serve all business needs related to customers.
Solution
OneMagnify delivered a customer data integration solution that included integrated sales and marketing automation; scalable analysis and reporting platform; and a flexible, integrated data layer with data hygiene, customer data integration, and data consolidation.
Effort included:
- Name and address scrubbing, address verification, and geocoding
- Entity management
- Data mapping and standardization
Impact
Drove down program costs and increased sales through a comprehensive, integrated, and innovative data cleansing effort.
8
%
$1.5
M
$3
M
Clean your data with OneMagnify.
OneMagnify is highly experienced in cleaning and processing data for large enterprise corporations thought advanced workflows, including AI processes. Connect with us today to discuss your data cleansing and augmentation needs.
