Crestview-backed OneMagnify acquires Guidance to expand digital experience & eCommerce capabilities | Blog & News

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February 19, 2025

DETROIT and MARINA DEL REY, Calif. - February 19, 2025 - OneMagnify, a global leader in advanced analytics, customer insights, and AI-powered marketing solutions, backed by private equity firm Crestview Partners, announced today it has acquired Guidance, a premier eCommerce agency specializing in enterprise-level digital commerce. Terms of the transaction were not disclosed.

With over three decades of success, Guidance has built a reputation as a leader in eCommerce strategy, design, and technology, serving global brands, innovative retailers and B2B manufacturers. This strategic acquisition strengthens OneMagnify's ability to provide comprehensive, data-driven digital solutions by integrating Guidance's best-in-class eCommerce expertise and long-standing technology partnerships with leading platforms like Shopify Plus, Optimizely, Adobe Commerce, Big Commerce, and Salesforce Commerce.

"This acquisition is a game-changer for OneMagnify as we expand our capabilities to better serve our clients in an increasingly eCommerce-driven world," said Mark Petroff, CEO of OneMagnify. "Integrating Guidance's expertise in building high-performance digital commerce solutions with our expertise in delivering data-driven and AI-powered digital transformation solutions will create a powerful, end-to-end offering for businesses looking to thrive in the digital economy."

Guidance CEO, Jason Meugniot, added, "OneMagnify optimizes data to create high-impact, memorable experiences and technology solutions – and delivers them to the right audience at the right time. We're excited to become part of the integrated team that will deliver next-generation digital solutions that empower businesses to maximize their online potential."

Guidance has been widely recognized for its world-class commerce solutions having received awards from the Academy of Interactive & Visual Arts, the Association of Marketing and Communications Professionals, and the International Academy of Digital Arts and Sciences, which bestows the prestigious Webby Awards.

Global Investment Bank, Canaccord Genuity served as exclusive financial advisor to Guidance Solutions on the transaction.

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About OneMagnify

OneMagnify helps the world’s leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions.

With more than 50 years of creative brand-building experience and deep industry vertical expertise, OneMagnify excels at magnifying brands across digital channels, offering measurable results, and setting our clients apart from competitors.

With more than 700 marketing, creative, technology, analytics, and AI experts, OneMagnify executes digital activation strategies with best-in-class technology platforms and co-innovation.

Founded in 1967, OneMagnify is headquartered in Detroit with offices in Ann Arbor, Mich.; Louisville, Ky.; Wilmington, Del.; Charlotte, N.C.; Cologne, Germany; and Chennai, India.

About Guidance

Guidance builds highly customized eCommerce websites and applications for B2C and B2B brands, retailers, manufacturers, and distributors using enterprise platforms from Shopify Plus, Optimizely, Adobe Commerce, BigCommerce, and Salesforce Commerce. With industry leading practices in commerce strategy, mobile optimization, CX, website development, systems integration and analytics, flagship companies have relied on Guidance's expertise to facilitate more than $50 billion in GMV.

For over 30 years, brands such as Foot Locker, Fitbit, Benefit Cosmetics, Drybar, Belkin, and many others have engaged Guidance to build hundreds of world-class omnichannel websites and applications that accelerate growth and provide differentiated digital customer experiences. For more information, visit: www.guidance.com.

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About Crestview Partners

Founded in 2004, Crestview is a value-oriented private equity firm focused on the middle market. The firm is based in New York and manages funds with approximately $10 billion of aggregate capital commitments.

The firm is led by a group of partners who have complementary experience and distinguished backgrounds in private equity, finance, operations, and management. Crestview has senior investment professionals focused on sourcing and managing investments in each of the specialty areas of the firm: industrials, media, and financial services.

For more information, please visit www.crestview.com.