Three methods to scale content production

Solving the "creative at scale" challenge.
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About OneMagnify

OneMagnify helps the world’s leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions.

With more than 50 years of creative brand-building experience and deep industry vertical expertise, OneMagnify excels at magnifying brands across digital channels, offering measurable results, and setting our clients apart from competitors.

With more than 700 marketing, creative, technology, analytics, and AI experts, OneMagnify executes digital activation strategies with best-in-class technology platforms and co-innovation.

Founded in 1967, OneMagnify is headquartered in Detroit with offices in Ann Arbor, Mich.; Louisville, Ky.; Wilmington, Del.; Charlotte, N.C.; Cologne, Germany; and Chennai, India.

About Crestview Partners

Founded in 2004, Crestview is a value-oriented private equity firm focused on the middle market. The firm is based in New York and manages funds with approximately $10 billion of aggregate capital commitments.

The firm is led by a group of partners who have complementary experience and distinguished backgrounds in private equity, finance, operations, and management. Crestview has senior investment professionals focused on sourcing and managing investments in each of the specialty areas of the firm: industrials, media, and financial services.

For more information, please visit www.crestview.com.

OneMagnify contact

Anna Schultz

aschultz@onemagnify.com
989.745.3512

Crestview contact

Jeffrey Taufield or Daniel Yunger

Kekst CNC
jeffrey.taufield@kekstcnc.com / daniel.yunger@kekstcnc.com
212.521.4800

Authors
Benjamin Welker
Director, Performance Media
OneMagnify

An experienced global media leader, Ben oversees the full funnel of paid marketing channels across a variety of verticals. Ben thrives in helping clients understand marketing effectiveness and transform their media mix to maximize business outcomes.

Ben has led performance media, both at regional and global levels for start-ups and Fortune 100 companies. He previously held roles as Global Director of Digital Marketing at Crocs, and Head of Programmatic and Social Media at Allstate. Ben holds a BA in economics from the University of North Carolina Chapel Hill.

Ryan Basile
Manager, Email Design
OneMagnify

Ryan Basile is an email design manager with expertise in eCRM design, high-volume email deployments, and process optimization. With a background in both print and digital design, he excels in developing scalable design systems and collaborating with strategy and developer teams to enhance efficiency and quality. Proficient in Figma, Ryan is committed to crafting data-driven, empathetic designs that prioritize accessibility and user experience. 

A graduate of Hussian College School of Art with a Bachelor of Advertising Design, he hails from Pottstown, Pennsylvania. Outside of work, Ryan enjoys crafting worlds as a Game Master for Dungeons & Dragons, exploring films as a cinephile, and expanding his vinyl collection—pursuits that reflect his passion for storytelling and attention to detail in both his creative and professional work.