Customer research strategy that delivers optimal customer experiences

Watch CX Today’s interview with Rema Nasif, Managing Director, Strategy at OneMagnify, as she shares key strategies for customer research that drive optimal customer experiences.
About OneMagnify

OneMagnify helps the world’s leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions.

With more than 50 years of creative brand-building experience and deep industry vertical expertise, OneMagnify excels at magnifying brands across digital channels, offering measurable results, and setting our clients apart from competitors.

With more than 700 marketing, creative, technology, analytics, and AI experts, OneMagnify executes digital activation strategies with best-in-class technology platforms and co-innovation.

Founded in 1967, OneMagnify is headquartered in Detroit with offices in Ann Arbor, Mich.; Louisville, Ky.; Wilmington, Del.; Charlotte, N.C.; Cologne, Germany; and Chennai, India.

About Crestview Partners

Founded in 2004, Crestview is a value-oriented private equity firm focused on the middle market. The firm is based in New York and manages funds with approximately $10 billion of aggregate capital commitments.

The firm is led by a group of partners who have complementary experience and distinguished backgrounds in private equity, finance, operations, and management. Crestview has senior investment professionals focused on sourcing and managing investments in each of the specialty areas of the firm: industrials, media, and financial services.

For more information, please visit www.crestview.com.

OneMagnify contact

Simone Bailey

872.243.1421
sbailey@onemagnify.com

Crestview contact

Jeffrey Taufield or Daniel Yunger

Kekst CNC
jeffrey.taufield@kekstcnc.com / daniel.yunger@kekstcnc.com
212.521.4800

Authors
Rema Nasif
Managing Director, Strategy
OneMagnify

Rema is responsible for driving and reshaping marketing strategies for our clients. This includes evaluating existing strategies and identifying new ways to optimize based on data and analytics.

Rema and her teams deploy customer surveys, conduct interviews, analyze website and email campaign performance, and more to enhance customer experiences across their entire shopping journey.

Rema’s work has been instrumental in shaping strategic direction for Ford Motor Company’s Customer Service and Ford Pro/Commercial divisions, Whirlpool Corporation, Navistar, DuPont, and Syngenta.