Deliver Measurable Growth with Precision Targeting
Paid Media Solutions
OneMagnify’s paid media solutions harness real-time data and advanced targeting to drive results that matter: leads, revenue, and brand visibility. We work to make sure campaigns reach the right audiences when it matters most. Our data-driven approach powers paid search, display, social media, programmatic, and more so that every dollar works harder.
Data-Driven Solutions Tailored to Industry Needs
OneMagnify’s paid media team adapts to the nuances of every industry they work with and creates custom campaigns built around audience behaviors, market conditions, and business priorities, using data to drive results. We have experience creating and managing paid media campaigns for businesses in a wide range of industries, including those with unique, complex needs.
Efficient Targeting for Smarter Spend
Inefficient targeting and wasted ad spend are some of the most common issues businesses face with paid media. But we understand that successful paid media marketing isn’t necessarily about reaching the most people, it’s about reaching the right people, and we use data to focus ad spend on areas where it will drive the most impact.
ALTERNATE MODULE Insert H2 for Service-Related Value Statement
In one paragraph (at ~50 words) write a value-add statement that touches on the real pain/friction points of users looking for this service and mix a blend of why, how, and what we do to relieve the pain point through a value-add to their intent or business goals.
Paid Media FAQs
What is the difference between SEO and paid media?
SEO, or search engine optimization, is the process of optimizing your website and content to rank organically in search engine results while paid media involves ad placements. Since SEO focuses on organic growth, it can take time to see results, but it doesn’t involve any payment for clicks. While paid media does involve fees, these ads are placed very prominently, which allows companies to improve visibility and reach large audiences in less time. However, paid media and SEO efforts can work together to create a cohesive experience across all touchpoints.
Why is paid media marketing important?
Paid media can play an important role in marketing strategies for many different reasons. The highly targeted nature of paid ad placements helps make sure you’re effectively reaching your intended audience with measurable results. Since ad placements are intended to be highly visible, they can help you reach audiences faster than by building organic growth. Paid media campaigns are also very scalable and flexible, allowing for quick adjustments as needed.
What does a paid media agency do?
Paid media agencies plan, manage, and optimize paid advertising campaigns to maximize business impact. They provide services such as strategic media planning and buying, campaign management, creative development, and analytics.
Which media type is most commonly associated with paid media?
Paid media includes many different forms of digital advertising, such as paid search or programmatic media.
What is the difference between paid, owned, and earned media?
Paid media includes any ad placements which have been paid for, such as search ads, display ads, or social media ads. Owned media refers to media on channels you control, like a website, blog, email newsletters, and social media profiles. Earned media is publicity organically gained through word-of-mouth, press coverage, social shares, reviews, and mentions. Each form of media has its own benefits to offer. For example, paid media is great for quick reach with targeted exposure, while owned media is better suited for long-term brand building and content distribution.
How does data support paid media agencies?
Data informs everything that paid media teams do, from initial planning to ongoing optimization and reporting, ensuring that all decisions are made on accurate information every step of the way. Audience Targeting: Data helps identify and segment the right audiences based on behavior, interests, demographics, and online activity. Performance Tracking: Agencies use real-time data to monitor metrics like click-through rates, cost-per-click, conversions, and ROI, ensuring campaigns are effective. Optimization: Ongoing analysis allows teams to adjust bids, creatives, placements, and targeting to improve results over time. Attribution & Reporting: Data reveals which channels, messages, and touchpoints contribute most to conversions, helping clients understand campaign impact.
What is an example of a paid media strategy?
A paid media strategy for an ecommerce brand would focus on driving incremental revenue and increasing return-on-ad-spend (ROAS). OneMagnify would determine the optimal media mix, including social media ads, Google ads, and display retargeting. We would also develop the audience targeting, creative messaging, and provide performance data and insights.
What is the difference between SEO and paid media?
SEO, or search engine optimization, is the process of optimizing your website and content to rank organically in search engine results while paid media involves ad placements. Since SEO focuses on organic growth, it can take time to see results, but it doesn’t involve any payment for clicks. While paid media does involve fees, these ads are placed very prominently, which allows companies to improve visibility and reach large audiences in less time. However, paid media and SEO efforts can work together to create a cohesive experience across all touchpoints.
What is the difference between paid, owned, and earned media?
Paid media includes any ad placements which have been paid for, such as search ads, display ads, or social media ads. Owned media refers to media on channels you control, like a website, blog, email newsletters, and social media profiles. Earned media is publicity organically gained through word-of-mouth, press coverage, social shares, reviews, and mentions. Each form of media has its own benefits to offer. For example, paid media is great for quick reach with targeted exposure, while owned media is better suited for long-term brand building and content distribution.
Why is paid media marketing important?
Paid media can play an important role in marketing strategies for many different reasons. The highly targeted nature of paid ad placements helps make sure you’re effectively reaching your intended audience with measurable results. Since ad placements are intended to be highly visible, they can help you reach audiences faster than by building organic growth. Paid media campaigns are also very scalable and flexible, allowing for quick adjustments as needed.
How does data support paid media agencies?
Data informs everything that paid media teams do, from initial planning to ongoing optimization and reporting, ensuring that all decisions are made on accurate information every step of the way. Audience Targeting: Data helps identify and segment the right audiences based on behavior, interests, demographics, and online activity. Performance Tracking: Agencies use real-time data to monitor metrics like click-through rates, cost-per-click, conversions, and ROI, ensuring campaigns are effective. Optimization: Ongoing analysis allows teams to adjust bids, creatives, placements, and targeting to improve results over time. Attribution & Reporting: Data reveals which channels, messages, and touchpoints contribute most to conversions, helping clients understand campaign impact.
What does a paid media agency do?
Paid media agencies plan, manage, and optimize paid advertising campaigns to maximize business impact. They provide services such as strategic media planning and buying, campaign management, creative development, and analytics.
What is an example of a paid media strategy?
A paid media strategy for an ecommerce brand would focus on driving incremental revenue and increasing return-on-ad-spend (ROAS). OneMagnify would determine the optimal media mix, including social media ads, Google ads, and display retargeting. We would also develop the audience targeting, creative messaging, and provide performance data and insights.
Which media type is most commonly associated with paid media?
Paid media includes many different forms of digital advertising, such as paid search or programmatic media.
Leverage OneMagnify’s Paid Media Team to Grow Your Ad Presence
Make OneMagnify your partner in paid media. With our track record of success, we can work with you to develop strategies that boost your brand presence and accelerate business growth with measurable results.
Contact OneMagnify