OneMagnify is an expert at building and enhancing brand experiences that resonate with audiences across all touchpoints.
Our strategy includes a research-based, data-driven understanding of your target audience and the essence of your brand. With these insights, we craft compelling brand identities and messages that will resonate with your target audience across advertising, marketing campaigns, social media, and all customer interactions. Through customer feedback and measurement, we continually refine and optimize your strategy to align with evolving customer expectations and market trends.
The result is a brand experience that communicates value, fosters loyalty, and differentiates your organization in the marketplace.
Building strong and enduring brands.
At OneMagnify, we believe that consistent, authentic interactions and experiences are the foundation of a strong, enduring brand.
This means that every engagement a customer has with your brand, whether it's through products, services, messaging, or customer support, reflects your brand's values, personality, and promise. When creating brand design and messaging, we prioritize customer engagement and satisfaction as key drivers of brand loyalty and advocacy. The result is a seamless journey that enhances brand perception and engagement.
Challenge
Brembo is the global leader in high-performance braking systems. They’re also the official technical brake system partner for Gran Turismo™ 7, the world’s most popular racing simulation game.
When Sony Pictures green-lit the Gran Turismo™ movie, Brembo turned to OneMagnify to help them promote the film, drive awareness of the Brembo brand, and sell product.
Solution
OneMagnify crafted a content-rich, multichannel campaign with powerful headline combinations, original storytelling, and compelling visuals from the film.
- A 6-week social campaign included 3D renderings, vignettes that tied the Brembo brand to the film’s storyline, and longer original video content.
- OneMagnify created, edited, and assembled content including actor interviews, gaming tips, and trivia, all designed to amplify engagement and attract incremental Brembo followers.
- Point of sale in NAPA and Bumper-to-Bumper retail environments, custom video trailers and scratch-and-win game pieces maximized awareness.
Impact
The culmination of the campaign was Brembo and Gran Turismo ™ taking center stage in Times Square on a unique corner video board that generated a 3D-rendered animation of an LMP2-class race car with Brembo calipers and discs that optically popped off the screen.
As a result of this dynamic campaign, Brembo’s goals for overall impressions and engagement were surpassed.
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Make your brand memorable with OneMagnify.
OneMagnify's brand experience team is ready to level-up your brand through thoughtful research, ideation and creative execution. Connect with OneMagnify today to discuss your brand goals further.
