Using Salesforce for B2B Loyalty Programs: Getting your data and team in order

By Steve Farr, Chief Digital Officer & Managing Director at OneMagnify, and Adam MacDonald, Salesforce CoE at OneMagnify
Authors
Adam MacDonald
Salesforce Solution Engineer
OneMagnify

As the Salesforce Center of Excellence Lead at OneMagnify, Adam is responsible for Salesforce practice growth and defining best practices for cross-cloud solution development.

With more than 20 years of marketing and campaign experience, Adam thrives on helping clients understand their customers and transform experiences leveraging Salesforce products, including Sales, Marketing, and Service Clouds.

He helps clients maximize their Salesforce investments through process optimization, innovative solutions, and resource development, including establishing and growing offshore teams. Adam holds a BA in Journalism and a MS in Business Administration from the University of Kansas. He is a Certified Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing Cloud Consultant.

Steve Farr
Chief Digital Officer
OneMagnify

Over his 25-year career, Steve has worked at start-ups, large Fortune 10 companies, and ad agencies.

The one constant? Transforming data into customer understanding, and then using that enhanced customer knowledge to drive change.

A leading analytics and digital marketing expert, Steve enjoys building high-performing teams that work at the leading edge of digital marketing and data science. He previously held roles as co-founder and CEO at Vertigee Corporation and SVP of data & analytics at Wunderman. Steve holds a BA in Economics from the University of Michigan and an MS in Economics, summa cum laude, from Oregon State University.