Ensure your marketing efforts reach their full potential with OneMagnify’s media optimization. Powered by artificial intelligence, this game-changing tool lets you easily allocate media spend across channels, platforms, and campaigns, ensuring your marketing dollars go where they make the biggest impact.
This dynamic optimization process ensures that each campaign delivers maximum impact, driving higher conversion rates, engagement, and ROI.
Better understand the customer journey.
With a single source of truth for all your marketing campaigns, you’ll gain a powerful understanding for the messaging, creative, and targeting that resonates with your customers. Our powerful tool uses AI to instantly recommend spend by channel so you can stop overspending in underperforming channels and start making the most of your effective touchpoints.
Challenge
A joint venture between an automotive OEM and its dealers contracted with a number of third parties to provide programmatic media to dealers. The solution provider needed to measure media performance by partner as well as provide a toolset to help dealers plan and optimize their media.
Solution
OneMagnify’s media optimization platform deployed a model-based multi-touch attribution solution to properly credit media’s impact on dealer sales. This data fed reporting to measure partner performance as well as media planning tools to optimize performance.
Impact
OneMagnify’s media optimization solutions were leveraged to redistribute marketing spend resulting in an increase in viable new customer leads and sales. The client saw a 21% increase in overall leads with $0 added to media spend.
21
%
Amplify your media mix with OneMagnify.
OneMagnify's expert media buying and planning team will optimize your media buying efforts for new levels of performance and efficiency. Connect with us today to discuss our media optimization solutions further.
