Digital Transformation for Financial Services

Powering Optimal Customer Experiences for Bank of America

OneMagnify is more than just a marketing partner. We help leading brands like Bank of America differentiate themselves by creating optimal customer experiences through digital transformation. Our integrated capabilities in marketing, data analytics, technology, and creative strategy help craft solutions that drive engagement, optimize operations, and future-proof your brand.

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Data Services & Analytics Services

OneMagnify’s team of data experts use advanced analytics tools and techniques combined with deep expertise to unlock better decision-making.  

  • Data hygiene & augmentation, identity resolution, & integration
  • Data activation strategy and execution
  • Data cleansing & augmentation
  • Identity resolution
  • Database Management
Generative AI

OneMagnify is at the forefront of harnessing Generative AI to revolutionize how businesses approach content creation, design, personalization, and problem-solving

  • AI readiness
  • Unified Voice of Customer
  • Media optimization
Digital Activation

We create digital programs that personalize customer experiences and draw customers closer to your brand.

  • Customer research
  • Brand experience
  • Website development
  • E-commerce
  • Paid Media, SEO, Social
  • CRM
  • Loyalty programs
  • Content creation
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OneMagnify Case studies

Confidential
Replacing third party lead duplication​
Challenge

A mortgage lender had a large portion of their budget tied to purchasing third-party leads. As they moved to a broader media strategy, they needed to understand the level of duplication in purchased and media-driven leads.

Solution

OneMagnify’s media optimization platform focused on the halo/cannibalization impact of DRTV and search on third-party leads.  Overlap was identified and the channel effectiveness model uncovered executions that were below the point of maximum efficiency.

Hyper-targeted channels with the key demographic were over saturated, driving a higher cost-per-lead. The model found other channel clusters with room for growth and opportunities to drive incremental leads at a lower cost.

Impact

The client was able to use the planning tools to optimize their media spending, yielding a 90% increase in performance of incremental media spend.

↑
90%
increase in incremental media performance
Midfirst Bank
Enhancing the customer experience with interviews and surveys
Challenge

MidFirst Bank sought to capture employee feedback on their Synapse lead management tool to determine whether updates to the tool were needed.

Solution
  • Conducted interviews with regional and branch managers
  • Explored how the tool was being used
  • Assessed the user experience
  • Designed a survey based on that feedback
  • Sent the survey to all employee stakeholders to validate needs across all roles
Impact

Based on feedback from the interviews and surveys, we recommended enhancements to the user experience that centered around:

  • Data quality
  • Processes
  • Tool functionality