International (formally Navistar) creates solutions that deliver greater uptime and productivity to its customers throughout the full operation of its commercial vehicles, including its International® Trucks brand.
From a one-man company built on the world-changing invention of the McCormick reaper in 1831, to the 15,000-person-strong company they are today, International is committed to the road ahead and to working closely with partners, dealers and customers to close the gap between today and the cleaner, safer world we all deserve.
OneMagnify is proud to be one of those long-time partners. When the company’s various marketing arms needed support identifying content that was timely and on-message, they turned to our team to develop a streamlined content creation and deployment strategy.
Content audit.
Understanding the asset landscape.
Taking stock.
Finding opportunities.
OneMagnify completed a full audit of existing assets and analyzed how they were being utilized. After studying the results, content pillars were identified and a plan was developed to serve the pillars in a more consistent and efficient manner.
Setting the brand
up for success.
Four overarching pillars were identified to provide a framework for content development.
Crafting original content.
Creating product-centric
content is kind of our thing.
Fresh, on-brand content.
Leaning on over a decade of product-focused content creation for Navistar, OneMagnify now designs, builds, films, interviews, writes, and delivers content that can be used by each of the partner agencies for their respective programs.
Landing pages.
Providing the rich content
customers and dealers want.
