Headquartered in Dearborn, Michigan, FordDirect connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford Dealers and Lincoln Dealers.
FordDirect wanted to develop a business intelligence (BI) solution that consolidated cross-channel and cross-tier data as well as create a mobile application for dealers to use mid-conversation with shoppers.
Both features would allow dealers to more quickly answer questions related to inventory, demand, and customer profiles, and be able to focus on creating optimal customer experiences.
FordDirect turned to OneMagnify’s experts to create the AI-powered Dealer Co-Pilot, which took complex data scattered across multiple systems and effectively created an easy-to-use application.
In addition, OneMagnify built a mobile app and chat bot that provides salespeople on the floor with real-time customer information and on-demand answers to their questions.
FordDirect wanted to develop a business intelligence (BI) solution that consolidated cross-channel and cross-tier data as well as create a mobile application for dealers to use mid-conversation with shoppers.
Both features would allow dealers to more quickly answer questions related to inventory, demand, and customer profiles, and be able to focus on creating optimal customer experiences.
FordDirect turned to OneMagnify’s experts to create the AI-powered Dealer Co-Pilot, which took complex data scattered across multiple systems and effectively created an easy-to-use application.
In addition, OneMagnify built a mobile app and chat bot that provides salespeople on the floor with real-time customer information and on-demand answers to their questions.
The FordDirect Dealer Co-Pilot
01
Powered by a Compound Generative AI System.
02
Informed by FordDirect Dealer proprietary/1st party and publicly available social media data.
03
Dynamically answering voice-enabled questions in real time on a mobile device.
The Dealer Co-Pilot is a convenient, single point of access that eliminates time, expense, and hassle. It empowers dealers to make smarter decisions by providing quick answers to customers or to help them in their role at the dealership.
— Tom Thomas, FordDirect VP of Data Strategy, Analytics & AI
Maximizing dealers’ ability to make the most efficient and effective connections with customers
Through AI-generated solutions, OneMagnify and FordDirect’s Dealer Co-Pilot lets salespeople get back to the most important aspect of their job: connecting with customers.
Results of the Dealer Co-Pilot deployment are still being gathered throughout its initial run. In the meantime, FordDirect dealers have been extremely enthusiastic about what they’ve seen so far, and for the potential of the program to continue to enhance their customer interactions.
In this special Q&A with Tom Thomas, FordDirect’s VP of Data Strategy, Analytics & AI, learn more about FordDirect; how the OneMagnify-driven Dealer Co-Pilot is already having a positive impact on Ford and Lincoln dealers nationwide; and Thomas’ perspectives on the future of AI in automotive and beyond.
Answering dealer sales questions with speed, ease and efficacy.
Tracking down data across disparate systems and dashboards is time-consuming and a hassle for salespeople on the showroom floor. Dealer Co-Pilot simplifies the process and use generative AI to provide answers to common questions like:
Where does that report live?
How am I doing this month compared to last month?
When was the last communication with this customer?
How does this metric compare to Dealers that look like us?
How much customer interest is there for my aged inventory?
Empowering dealers to easily gain insights from complex and disparate data sources.
Dealers simply don't have the time to waste digging through systems and data to get the information they need to sell vehicles. OneMagnify consolidated complex data systems across multiple sales tiers and locations to create a hassle-free source of truth for Ford and Lincoln dealers.
These are some of the complex data sources that Dealer Co-Pilot brings together using generative AI:
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