Founded 102 years ago in Detroit, Belle Tire has grown into one of America's most trusted tire and vehicle service retailers, and is well-known for its reliability, speed, and personalized service.
When its high-volume, customer-centric service centers faced increasing labor costs, employee dissatisfaction due to unpredictable schedules, and declining customer satisfaction from long wait times caused by understaffing, Belle sought a solution to accurately predict staffing needs.
They needed to ensure employees were efficiently utilized while preventing understaffing and missed sales opportunities.
Belle turned to OneMagnify’s experts to create a custom labor optimization platform using Domo that managed staff schedules across more than 100 locations.
When we use data and insights with the power of OneMagnify and Domo, it allows our team to work smarter and more effectively deploy our workforce.
— Don Barnes III, President, Belle Tire
100 years of experience getting drivers safely back on the road fast and affordably.
Belle Tire currently has 143 stores in Michigan, northern Ohio, Indiana and Illinois.
Finding clarity in complex data.
Unlocking valuable patterns, trends, and correlations.
OneMagnify needed to seamlessly integrate and analyze critical business data across Belle’s target locations to better understand where understaffing was occurring, when too many employees were on the clock, and how these labor situations impacted sales.
Initial assessment
Customer wait time & unnecessary labor costs
Optimal staffing opportunity
Over staffing
Incredibly complex inputs from Belle Tire’s store data needed to be broken down across locations, including:
1
Date of store opening
2
Number of bays
3
Number of customers served
4
Number of each employee type
5
Part delivery schedule
6
Historic timeclock data
7
Historic order track data
Additional complex variables such as weather, demographic demand, and promotional calendars, also needed to be considered to best predict in-store traffic and ensure sufficient staff coverage.
Delivering results
that matter
that matter
OneMagnify’s labor optimization platform and consulting services helped the high-volume tire chain make their stores more efficient to better serve customers, without sacrificing sales.
The results included reduced labor costs and an improved bottom line.
2.1%
Increased sales
8.4%
Increase in net income
14%
Decrease in labor cost
Learn more about how OneMagnify leveraged data experience platform Domo to solve Belle Tire’s labor challenges.
