What are OneMagnify's key differentiators in paid search marketing?
OneMagnify’s paid search team is a strategic partner committed to helping you reach your business goals. We work collaboratively with you by combining our decades worth of experience in paid search with your subject matter expertise, to create campaigns that deliver exceptional results.
What types of businesses or campaigns does OneMagnify’s paid search team serve?
With over 20 years of Google Ads experience, our team has developed expertise across all industries and challenges. While we have a legacy of work with B2B brands, we’ve also helped B2C brands improve awareness & conversions, increased sales for eCommerce businesses, launched time-sensitive promotional campaigns, and run geotargeted campaigns for local & regional companies.
Can OneMagnify help B2B and B2C brands with direct conversion goals like sales or lead generation using Paid Search?
No matter your audience or industry, our paid search team tailors every campaign to your unique objectives. Whether it’s a lead generation that comes through a form submission or a shopping ad for an ecommerce purchase, our goal is to attract high-intent users to your website. We’re not chasing clicks - we’re chasing outcomes.
How does OneMagnify optimize campaigns to improve conversion rates and ROI?
We do not subscribe to the “set it and forget it” model. Our paid search team manages and optimizes campaigns on a weekly basis by checking on keyword performance, analyzing search terms, making bid adjustments, running A/B tests, and more.
Why is paid search important?
Paid search allows your brand, product, or service to quickly gain visibility among high-intent users. By driving qualified traffic to your website, paid search campaigns can help businesses reach their specific goals such as brand awareness, lead generation, increased ecommerce sales, and more.
How does OneMagnify measure the success of paid search activities?
We measure success of a paid search campaign by how well it drives measurable results for your business, whether that is through lead generation, a boost in sales, or increased brand awareness. With our belief in full-transparency and accountability in mind, we developed a reporting framework that provides a clear view of your campaign performance. Our reports track front-end metrics such as Clicks, CTR, and Share of Voice, as well as user engagement such as form submissions, file downloads, and more. We also provide competitive insights, campaign analysis, and recommendations for continued campaign improvements.
What is paid search versus SEO?
Paid search and SEO work in tandem to support the visibility of your business. Paid search can offer quicker insights into keyword effectiveness and how your target audience engages with your brand. This can help inform a solid SEO strategy which supports long-term brand authority and visibility.
Is paid search worth it?
Paid search is an effective method to get your brand in front of the right audience at the right time. The true value of paid search comes from its quick measurability and flexibility to adapt in real-time. Coupled with OneMagnify’s expertise built on years of results, our paid search team can deliver data-driven, strategic campaigns to meet your businesses goals. We think of ourselves as a committed extension of your team, working collaboratively to support your growth.
How long does it take for paid search ads to start working?
Paid search ads begin gaining visibility almost immediately after a campaign is launched. While it does drive quick clicks and impressions, it typically takes a few weeks worth of gathering data to learn how your audience responds. As we continue optimizing campaigns to improve performance, we typically see campaigns deliver more consistent & measurable results after a few months.
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