Platform Transformation

Syngenta faced a critical need to safely and efficiently collect complex grower point-of-sale and inventory data from thousands of channel partners to manage incentive programs. The lack of a secure, centralized system exposed the company to risks of reporting errors and limited their direct connection with authorized retailers. OneMagnify solved this challenge by deploying a rule-based, comprehensive portal and support center. This infrastructure successfully eliminated data integrity risks, streamlined the incentive redemption process, and transformed channel management into a data-driven operation with direct, engaged retailer relationships.

Who Should Read This?

This case study will be especially relevant for those interested in the following topics:

Partner Management
Data Hygiene
Data Governance
Incentives Management
Managed Services
CRM CAMPAIGNS
Data Security

THE CHALLENGE

Syngenta, a multibillion-dollar agriculture company, needed a secure, flexible platform to enable distribution partners and crop protection retailers to report point-of-sale and inventory data. The goal: qualify retailers for incentive programs, improve partner engagement, and ensure accurate, compliant reporting of grower point-of-sale data.

THE BRAND

Syngenta stands as a world-leading agricultural technology company, dedicated to the vital mission of feeding a growing global population while simultaneously addressing the monumental challenges of climate change and biodiversity loss. Guided by science and innovation across crop protection, seeds, and digital agriculture, the brand empowers farmers in over 90 countries with essential, sustainable solutions. Syngenta's focus is on driving the next era of regenerative agriculture, ensuring that productivity and profitability for growers are inextricably linked with environmental stewardship and the long-term health of our planet.

Establishing a Secure, Insight-Ready Infrastructure

The foundational solution for the multibillion-dollar agriculture company, Syngenta, was the creation of a secure, flexible technology platform to support its complex incentive programs. This involved developing a New Retailer Portal, a powerful online tool allowing distribution partners and crop protection retailers to safely submit crucial grower point-of-sale and inventory data. Concurrently, a robust Comprehensive Customer Database was built to organize and validate this rich, transactional data. This structure was reinforced by a Detailed Rules Engine—a methodical governance system designed to reconcile and validate compliance based on hundreds of complex business rules, ensuring data accuracy and mitigating potential fraud or reporting errors.

Orchestrating Adoption and Direct Partner Connection

To ensure the technical foundation was utilized effectively, OneMagnify implemented a Strategic Onboarding Plan. This involved carefully orchestrated eCRM campaigns, supported by a dedicated program headquarters engagement to drive rapid adoption among thousands of critical retail partners. Furthermore, a Fully Staffed Support Center (The Syngenta Reporting Center) was established. This team of experts facilitated direct, personal engagement with Syngenta's most important customers—the authorized retailers—providing personalized support and fostering strong relationships that the previous, distributor-only model could not achieve.

Achieving Program Integrity and Exponential Growth

Within months, the new infrastructure was fully operational, achieving speed, thoroughness, and security. The platform's methodical governance and rules engine immediately optimized program integrity by eliminating potential overpayments and fraud. The solution successfully onboarded thousands of retail partners, allowing transactions and inventory records to skyrocket into the millions on a yearly basis. This strategic enablement transformed Syngenta’s channel partner landscape, proving to be more successful than anticipated by facilitating seamless incentive redemptions and providing rich, validated data for future marketing programs.

IN THEIR OWN WORDS

“OneMagnify is so important to Syngenta. Plus, you interface with our most important customers.

Our most important customers – that used to mean our distributors, only because we didn’t have a way to identify all of our authorized retailers. But now, thanks to you, we’re talking to them too.”

Results

The implementation of the flexible dealer portal and support center drove immediate and exceptional success, with enrollment and transaction goals continuing to exceed expectations. Thousands of retail partners were successfully onboarded through targeted eCRM campaigns and direct support, resulting in the annual processing of millions of transactions and inventory records.

Partner With OneMagnify

Need a smarter way to engage partners and track transactions? OneMagnify builds channel solutions that unify reporting, improve compliance, and scale partner engagement across industries.

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