PALMER HARGREAVES AND ONEMAGNIFY ESTABLISH JOINT VENTURE
International communications agency Palmer Hargreaves (PH) and OneMagnify, a Detroit-based specialist in technology and data-driven marketing, are pooling their expertise and setting up a joint venture for the Asia-Pacific region.
The joint venture, to be known as PH OneMagnify, combines the Asian offices of the two organizations, with a new base in Singapore. The two businesses will each take a 50% stake, with PH OneMagnify employing more than 20 people from launch.
The new company will be led locally by Operations Director Caroline Tan, who previously led Palmer Hargreaves’ China operation, and Business Development Director Oscar Gao, who previously led OneMagnify’s business in China. Both report to Director of International Business Mark Dale, who is responsible for the international business at Palmer Hargreaves.
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