How inactive social media can negatively impact your brand
Social media marketing helps companies tell their brand story, reach new customers, and keep existing customers actively engaged. But simply having a profile with your name on it isn’t enough. Actively maintaining your brand’s presence on social media is the key. Learn how inactive social media profiles can damage your brand, tips to avoid the issue, and what to do if you need to put things on pause.
Table of contents
What causes inactivity on social media?
Three common issues can cause channels to slip into disrepair.
The trouble with inactive channels
Small oversights can seriously affect how your brand is perceived.
How to get channels back on track
Don't lose hope. Find smarter ways to manage them.
How to sunset a channel
It is what it sounds like. Learn why it’s important.